EXPERIENCE

Transitioned into a centralized operations team focused on national systems, infrastructure, and revenue-driving initiatives.

• Owned national digital advertising operations across display,
  email, and podcast host placements.
• Led restructuring of host site display advertising infrastructure,
  doubling digital ad revenue growth in under one year.
• Managed all podcast host display and email advertising
  operations at the national level.
• Built standardized display and email campaign structures
  to improve scalability and consistency.
• Designed and maintained customized reporting to provide
  weekly and on-demand insights to local markets.
• Analyzed campaign and performance data to inform
  optimization and operational decisions.
• Planned and managed projects for the national
  Audience Engagement team.

Promoted to manage and develop a team of digital fulfillment coordinators while overseeing national campaign delivery.

• Managed and trained a team of four digital fulfillment coordinators, establishing workflows and performance standards
• Designed onboarding materials and ongoing training processes to
  improve accuracy and efficiency
• Set and monitored performance goals, providing coaching and
  feedback to support team growth
• Oversaw national digital campaign execution across 97
  stations in 35 markets
• Served as escalation point for complex campaign issues
  and cross-team coordination
• Partnered with leadership to identify workflow improvements
  and capacity planning needs

Executed and QA’d national and local digital advertising campaigns across display and email platforms.

• Executed digital advertising campaigns across display, email, and promotional placements for local and national advertisers
• Built and deployed creative assets in accordance with
  campaign specifications and timelines
• Performed quality assurance checks to ensure accuracy,
  pacing, and compliance prior to launch
• Coordinated with sales, traffic, and creative teams to
  resolve campaign issues and ensure on-time delivery
• Maintained detailed campaign documentation and reporting
  for internal teams and local markets

Led strategic communication, digital marketing, and creative initiatives for a large-scale film poster archive and nonprofit gallery, combining brand development, content production, and web infrastructure.

• Planned and executed advertising and public relations campaigns
  to increase awareness, engagement, and revenue
• Designed graphics for social media and email marketing using
  Adobe Illustrator, Photoshop, InDesign, and Canva
• Recorded and edited video and audio content using Premiere Pro,
  After Effects, and Adobe Audition
• Led a comprehensive rebrand, including visual identity updates
  and social media growth strategy
• Designed and built an integrated web presence incorporating SEO,
  Google Ads, and advertising infrastructure
• Developed and maintained a searchable online gallery and
  e-commerce storefront
• Oversaw creation and content planning for a podcast
• Supported nonprofit events and gallery openings to expand
  community presences

Designed and launched a new podcasting and media production course, guiding it through curriculum approval and delivering instruction to a fully enrolled cohort.

• Developed an original podcasting and media production course,
  including syllabus, learning objectives, and project-based curriculum
• Successfully proposed and integrated the course into the university’s academic curriculum
• Taught podcast production workflows, including audio recording,
  editing, storytelling, and publishing
• Guided students through end-to-end media projects, from concept development to final delivery
• Provided structured feedback and critiques to support technical
  skill-building and narrative clarity
• Managed course logistics, deadlines, and assessment frameworks
  for a full roster of enrolled students